AI Inspiration Session - AI for sales, marketing and customer service

PROGRAM

1. Energy supplier: ‘Preventing customers from leaving with AI’ - Speaker: Roel Van den Bergh – Chief Commercial Officer @ Cnext

AI continuously monitors customer behavior and detects which customers have a high probability of leaving. AI further selects the ones to keep and predicts which retention proposals make the most sense to keep margin intact. 

2. Unilever: Sales Forecasting: How Predictive Analytics are transforming sales data into decisions. - Speakers: Wouter Baetens, Managing Partner Arinti & Robin Rietveld, Information & Analytics Manager Unilever. 

Sales Forecasting is one of the hottest topics in AI nowadays. It enables companies to make informed business decisions and predict short- and long-term performance. Moreover, Sales forecasting gives insight into how a company should manage its workforce, cash flow, resources, marketing strategies and plan for future growth. In this presentation you will find out more about how Unilever uses predictive analytics to make sure their products are available for customers where and when they need it, and how they plan promotions to boost sales accordingly. 

3. Puratos: Sales optimisation and personalisation at Puratos - Speakers : Benjamin Bado, Data Manager @Puratos & Jonas Tundo, Founder and CEO @dataroots

Customised and personalised data driven sales services that generates value for both Puratos and the artisans.

4. SD Worx: Machine Learning to augment customer support at SD Worx - Speaker: Kenny Helsens, AI Lead at In The Pocket

How do you liberate employees from repetitive tasks, such as forwarding emails to the right receiver? In The Pocket’s own AI expert, Kenny Helsens, talks about developing a multilingual mail classification system for SD Worx, fully based on Machine Learning.